Client: Feelgood Theatre Production
Objective:
- To maximise ticket sales for Macbeth to ensure revenue targets were met.
- To gain media coverage for the event in a tough MIF year with lots of other noise.
Results:
- Ticket sales target reached.
- Gained substantial media coverage for the event.
- Raised profile of Caroline Clegg in media.
What we did:
We handled the PR and Communications strategy for the promenade theatre company’s Macbeth that was performed in Heaton Park including;
- Implementing a targeted PR and Communications campaign
- Organised media launch event
- Organised and managed press evenings
- Hosted journalists on other evenings
- Worked with local celebrities to get valuable media coverage
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