Tree were tasked with handling the public relations and communications for the event. Creating stories to feature and highlight event information. Making sure important announcements reached all targeted media and that clubs posted information to encourage fans and employees to nominate/vote.
We worked closely with Journey9 to create a public relations strategy which incorporated –
- Award announcements
- Notable events in the footballing calendar
- Revelation of new information relating to the awards
See a full list of the award winners here
See photographs from the event here
We were targeted in obtaining national media coverage for the awards and we smashed this target ahead of schedule. Based on value of media coverage the return on investment was a staggering 1069.58%.